Advertising the underground: London’s first Thames Tunnel

23 06 2012

1. Fair in the Thames Tunnel, 1855, as depicted by The Illustrated London News

The Thames Tunnel was the one of the first attempts to exploit underground space in a major urban centre. Running from Wapping to Rotherhithe in the East End, it was begun in 1825 by the engineer Marc Brunel but only completed, after many setbacks, in 1843. In its early days, the Tunnel was a fashionable space for promenading by both Londoners and tourists alike, and was the site of numerous popular entertainments throughout the 1850s and 1860s.

2. The Thames Tunnel after its conversion to a railway tunnel in 1865

3. One half of the Thames Tunnel today – part of the London Underground network.

The Tunnel gradually lost its sense of glamour and was eventually sold to the East London Railway in 1865 (2), and, to this day, Transport for London uses the tunnel as part of its network of trains (3).

4. Thames Tunnel watchpaper, c.1840s (Rickards Collection, University of Reading)

Tunnel souvenirs, like these commemorative watch papers (4 & 5), introduced a new iconography of underground space to London’s populace, reproduced on a wide variety of other goods such as cups, plates, snuffboxes, posters and guidebooks. Typical representations of the Tunnel were of the construction process, shown above (4). Here a split-level view depicts a scene on the river rendered in perspective, beneath which an outsized cross-sectional view of the twin shafts shows the tunnel being built by the miners, rendered in blue and red. Below (5) is a perspective view of the inside of the tunnel, its arches seemingly receding infinitely, their scale emphasised by the diminutive visitors. In the borders of both watchpapers are Tunnel statistics: above (4), explanatory text as to the location of the image; below (5), information on the cost of the project and the materials employed in its construction. These combination views of underground space – on the one hand, technological, on the other picturesque – would become commonplace as London developed its subterranean infrastructure of sewers, railways and subways from the 1860s onwards.

5. Thames Tunnel watchpaper, c.1840s (Rickards Collection, University of Reading)

Watchpapers were small printed round paper inserts placed in pocket watches to protect their inner workings from rust. They were also employed by watchmakers as product labels, that is, as a way of advertising their wares. The use of this medium for advertising the Thames Tunnel demonstrates how the popular appeal of a particular sight might displace conventional forms of advertising. Although not an organised advertising campaign as we understand it today, the marketing of the Thames Tunnel nevertheless represents an early example of ‘total’ advertising, one that organises itself around a particular spectacle in the city rather than an individual commodity.





Ornament and memory

27 03 2012

Cast-iron capital, Skipton station, Yorkshire, 1880

‘All I remember of Pilsen, where we stopped for some time, said Austerlitz, is that I went out on the platform to photograph the capital of a cast-iron column which had touched some chord of recognition in me. What made me uneasy … was the idea that this cast-iron column, which with its scaly surface seemed almost to approach the nature of a living being, might remember me and was, if I may so put it, said Austerlitz, a witness to what I could no longer recollect for myself.’

For Austerlitz, the eponymous narrator of W. G. Sebald’s 2001 novel, the repressed memories of his traumatic childhood in Nazi Germany keep resurfacing in unexpected and disturbing contexts. These memories form the basis for the novel’s narrative structure – a kind of stream-of-consciousness text with no chapter or even paragraph breaks. But why might an ornamental cast-iron column in a provincial Czech railway station stir long-submerged memories?

Liverpool Street Station, London, 1875

Sebald, of course, doesn’t give an answer, but it’s something to do with the ‘puce-tinged encrustation’ on the iron capital which makes it seems almost alive and therefore conscious and capable of memory – of remembering Austerlitz when he was a child. A ridiculous idea, no doubt, but one that I find has strong resonances with radical notions of ornament developed by the German theorist Siegfried Kracauer just at the beginning of the rise of fascism in Germany in the early 1930s.

Paddington Station, London, 1852-55

Like other intellectuals of his generation (particularly Walter Benjamin), Kracauer was worried that the modernists’ banishment of ornament would lead to it returning in a ‘dislocated, unmediated’ form that could be utilised for the strengthening of totalitarian power – think the Nuremburg Rally or Nazi propaganda films. Yet, Kracauer also saw a radical potential in ornament. In his autobiographical novel Ginster (1928), the protagonist – an architect – challenges his own sense of alienation in modern Berlin with a developing notion of ornament – encompassing much more than conventional visual decoration and including accidental ornament (creating by the smudging of a window), schoolboy doodles, or the patterns in decaying walls. Kracauer’s broad notion of ornament allows the individual to ‘resubjectivize’ the increasingly objective and rationalised modern city by fixed visual images that mediate the present and the past, thus breaking down the distance between the individual and the whole.

York Station, 1877

It’s precisely this function of ornament that infuses Sebald’s Austerlitz with its narrative potency. Without him knowing it consciously, the cast-iron column in the railway station mediates present and past, partly because its visual appearance – covered in the encrustations of decay – provokes its appropriation as an object that is both present and bears witness to its history. And cast iron seems peculiarly suited to this kind of mediation. In countless railway stations, Victorian cast-iron ornament remains part of  structures that are at once powerfully present and also connected to a past, nebulous as that connection may be.

Preston station, 1880

From their inception in the 1830s, railway stations have functioned as potent symbols of modernity – the onward rush of technology – but also places of immense stillness – of waiting, where time past flows into time present. And, within these spaces, if one cares to stand and look, as Austerlitz did, the cast-iron ornament (especially if it’s rusted or stained) reminds us of these slippages in the sleek image of the modern. They are places where the whole is perceived – the milling crowds, the endless departures and arrivals of modern life – and, paradoxically, where we feel our individuality most strongly and the deep well of memories that we all carry.

Hellifield station, Yorkshire, 1880








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